|
Once
upon a vine
Once Upon a Vine: The truths in labeling
Allow me to paraphrase the first
item on your list of New Years resolutions: lose weight. Im
right there with you. Well start out conscientiously. Eat less,
exercise more. But well make allowances
er, excuses
by dinner on Valentines night, and will use at least the last six
months of 2004 trying to convince ourselves we might as well wait until
the next new year to make said resolution again. And take it seriously.
I know Ill also begin the new year being a lot more suspicious about
the wine in my glass. My doctor told me on a recent visit that I need
to shed about 10 pounds. And aside from trying to break a sweat at least
once a day, he suggests I consider limiting my consumption of all that
is red, white or bubbly.
Do you know how many calories are in one glass of red wine?
he asked me, as if the shock of the answer would really dissuade me from
going home right after my appointment and popping a cork with dinner.
Yes, I replied, but I realized I only vaguely knew, or perhaps assumed,
a glass of wine contained about 100 calories. Thats about 200 calories
in the two glasses I might have with dinner tonight. And if Im at
a dinner party, that might be upward of 400 calories. And Ill leave
the Courvoisier I might have with dessert out of the equation altogether.
My worry was fleeting because I realized I really didnt want to
know the calorie content in my favorite syrah. For me, knowing such details
would actually eat away at the pleasure and the fun I derive from drinking
wine. Its enough for me to know theres alcohol in wine. And
calories. So Ill drink responsibly. And I wont make wine a
major part of a weight-loss program.
I was pondering all this on my drive from the doctors office when
I remembered a recent e-mail I got from a group called the National Consumer
League. Hadnt heard of it before but it turns out its been
around since 1899 with the mission to protect
the social
interests
of consumers. And its current effort? To convince
the federal government that wine bottles should be outfitted with Alcohol
Facts labels. Just like those Nutrition Facts labels
you find on your favorite bag of chips.
The NCL wants every wine bottle facts label to include (a)
alcohol content (b) calorie content and (c) ingredients. This, it says,
will empower consumers to make informed decisions about the
wine they drink.
Is this really necessary?
First, wine bottles already include alcohol content. And anyway, I think
very few people refuse to buy a bottle of cabernet because its 15
percent booze, rather than the 12 percent they were actively seeking.
Second, the concept of ingredients. Wine bottles already tell us if they
contain sulfites, an added preservative. Thats important because
some of us may be allergic to them. But what else do we really need to
know to be an empowered wine drinker? The Agriculture Department
has published reports saying that wine is mainly water and alcohol. Its
simplicity in content is part of wines elegance. Do I need a whole
new label to tell me that?
Then theres that whole calorie thing. If I want a second glass of
wine with dinner, Im going to have it. Im enjoying it. Its
part of my culinary experience at that moment. Im not going to turn
the bottle, seek that new government label, and fend off the next pour
when Im reminded that my next glass of chardonnay will mean about
another 100 calories.
Now, to set the record straight, here are some basic nutritional facts
for your average 3-ounce glass of red wine. Numbers for white wine
vary slightly.
Calories: 80
Fat: 0 grams
Saturated Fat: 0 grams
Calcium: 9 mg.
Iron: 0.3 mg.
Sodium: 5 mg.
If you must, photocopy this little chart and glue it to your wine bottle.
As for carbohydrates, wine has none, although it does contain what the
government calls carbohydrate equivalents. Worry not, Atkins
worshippers. This is a general term lumping together other elements that
dont fit into the standard list of ingredients. Most experts say
its mainly the derivative glyerine, which is simply
another form of alcohol.
Again, do we really need all this stuff on a label on a bottle? Does it
really make you feel more empowered?
We havent even touched on how an added label, aside from the pointless
and distracting information on it, will affect the mere look and presentation
of a wine bottle. After all, most wineries design the exterior look of
their bottles to be appealing and unique enough to serve as their own
best marketing tool.
And if the government is going to slap alcohol nutrition labels on my
wine, what about putting on labels touting wines benefits? Why not
remind me that study after study has shown wine to ward off heart disease,
cancer, strokes and ulcers? Uncle Sam has fastidiously frowned on this
notion for many years.
Mind you, Im not undermining the importance of medical vigilance
when it comes to wine drinking. The same doctors who discover wines
health wonders, after all, are the ones who push the importance of drinking
it in moderation: two glasses a day for men and one for women.
And I certainly dont mean to shrug off my own doctors concerns
and recommendations. I do have my own hereditary issues to contend with.
I do want my liver to be happy. And I do have those 10 pounds to shed.
So as part of my New Years resolutions, Ill jog more and Ill
play more tennis and Ill cut back on dairy fat and Ill eat
less red meat. I also resolve, though, to guiltlessly enjoy wine with
dinner. Hopefully, this works. If not, theres always next year.
Gabes radio show, The Grapevine, airs from noon-1 p.m. Saturdays
on KZBN AM1290. He can be contacted at gabe@thegrapevineshow.com.
|